your partner that never forgets.

i'm a rep. i wanted a partner who knew my accounts as well as i did. someone who could write the morning game plan. someone who could tell me what was at risk before friday. so i built one. for me first. then for my friends in pharma, finance, and field sales.

pick your world to see what's inside ↓

medical device

pharma

finance

field sales

the four packs

same buddy. different worlds.

a med device rep's day looks nothing like a pharma rep's, a finance rep's, or a field sales rep's. so the app shifts to match each rep, not the other way around. tap your world below to see what's inside.

what every rep gets

the same calm foundation underneath.

no setup wizards. no power-user mode. no fifteen-minute onboarding video. you sign in. you pick your industry. the work starts.

planner + buddy AI

weekly view, daily "next up" hero, pre-call AI brief. one tap to log a visit, send to apple calendar, capture a voice note.

your book

every account, prescriber, firm, or venue you cover. hot, warming, going cold. last touch tracked per location.

find anyone in the US

NPI search across 7M+ providers plus 73,000+ care facilities from CMS and HRSA, hospitals, nursing homes, home health, surgery centers, hospice, dialysis, clinics, in all 50 states and DC. or describe who you're after in plain words and buddy runs the real search for you.

my library, built from your studying

type your own notes or paste a quizlet set link, buddy imports every flashcard into your library. each industry keeps its own library, a pharma deck never shows up in a med device book. it lives right on your planner.

buddy remembers what you tell it

mention once that dr. reyes cares about renal dosing and buddy brings it back on her account card, in your pre-call prep, and in chat. your memory, not your burden.

photos and notes per account

snap a photo, set a title and a section at capture. grouped by section with collapsible headers.

works in dead zones

basement of a hospital. cab of a truck. 35,000 feet. everything saves locally. the moment you reconnect, it syncs.

safe and private

your PIN never leaves your phone. private notes never visible to anyone. managers see team performance, never your AI chats.

privacy

your data is yours. full stop.

i built buddy because i was tired of every CRM treating reps like the data, not the user. so we drew the line in the data model. you see everything. your manager sees your numbers. nobody sees what's in your head.

your PIN never leaves your device. it is stored scrambled (a one-way code, never your real digits), so nobody can read it. not even us.

private notes and AI chats stay private. "tell jess" notes and buddy conversations are visible to you alone.

managers see team performance, never your private thinking. your numbers and your notes live in separate places, and managers can only ever see the numbers.

delete everything forever in a couple of taps. from settings. no email confirmation, no support ticket.

sign in on any new device and your world comes back. your buddy code unlocks your territory anywhere.

for managers + operations

tell us about your team. we'll curate your buddy.

six quick steps, about thirty seconds. you tell us about your team. we configure the pack, the vocabulary, the AI prompts, and the dashboards. your reps open buddy on day one and it just works.

★

your buddy is ready.

here's the starter configuration we'd build for your team based on your answers. drop your details below and i'll get back to you personally within one business day, with a real demo and what it costs.

the story

built by a rep, for reps.

i was carrying my territory in three notebooks, two spreadsheets, and a calendar i never trusted. i wanted a partner. someone who knew my accounts as well as i did, who could write the morning game plan, who could tell me what was at risk before friday. so i built one. for medical device first, because that's my world. then for the friends in pharma and finance and field sales who kept asking can buddy do mine too?

anna baker

founder · medical device rep · miami